Jula

The Jula Group’s recruitment process has long been based on reviewing applications and CVs. However, they received an enormous number of applications: up to 300–400 for a single recruitment and nearly a thousand for summer jobs. Based solely on applications, it was difficult to see what kind of person was behind them  and who should really be invited for an interview.

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“We received hundreds of applications, and we felt that the candidates’ personalities didn’t come through via the CV. We wanted to find a way to see the person behind the application,”

– Sini Leppä, HR Business Partner at Jula Finland.

The solution: video interviews

Jula introduced video interviews to get a better picture of candidates’ personalities, values, and the “Jula type” at an early stage of the process. The implementation of the Recright tool went smoothly: first, video interviews were tested in a recruitment for an office position, and they were soon used extensively for new store openings and summer recruitments.

“For the summer recruitments, we sent out hundreds of video interview invitations and received very good feedback from the managers. Many noticed that a candidate who seemed promising based on their CV wasn’t the right fit for the role, while someone who had been a bit in the shadow on paper stood out positively on video.”

What Jula gains from video interviews

• Time-saving: Unnecessary individual interviews are eliminated, and managers only meet the candidates who best match Jula’s culture.
• Finding the right people: The video highlights the candidate’s motivation, values, and personality at an early stage.
• Ease of use: “Recright is the simplest program in the world,” Sini describes. With a few clicks, video interview invitations are sent out, and once candidates have responded, all information is found directly in the recruitment system.
• Fewer mis-hires: “I see the benefit in finding the right people and not making costly mis-hires – this way we don’t have to constantly recruit again, and in that regard, the tool really helps.”

Recruiters and managers are very positive about Recright. “Whenever I ask if they want to use video, the answer is an absolute yes. The benefits of video are clear, and it has become a part of most of Jula’s recruitments,” says Sini.

In six months, Jula has interviewed over 1,300 candidates  and 91% of them experienced the process as very positive.

“Recright has significantly facilitated our recruitment. It has helped us to filter out the right personalities in mass recruitments and ensure we hire the people who are a perfect fit for us.”